Lusso Modular
The longest document in the portfolio, and the most rigid system in it.
See what was deliveredThe six most substantial brand guideline documents we have delivered — 40, 39, 37, 36, 36, 28, 27, 22, 15 pages respectively — described page by page: how each logo is constructed, the exact colour values, the typefaces, and every application that was produced.
What these are, and what they are not. These are walkthroughs of delivered work, not commissioned case studies with results data. We hold the documents; we do not hold interview notes, the original briefs or post-launch figures for these projects — so you will not find a manufactured problem statement, a client quote or a percentage anywhere on these pages. What you will find is a description of what was made and the design decisions visible in it, every one of which you can check against the pages reproduced alongside. All 11 documents are readable in full on the work page.
The longest document in the portfolio, and the most rigid system in it.
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A master brand and two sub-brands, resolved inside one document.
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A brand standards manual structured like a specification, not a brochure.
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A lettermark that draws the name, and a palette with proportions attached.
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Two ideas folded into one mark, and a palette that says how much of each colour to use.
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A hairline drawing, held together by a palette that never raises its voice.
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A letterform doing two jobs at once, and a document strict about protecting it.
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One of the few documents in the portfolio that specifies how the brand should sound, not just how it should look.
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The shortest of the nine, and the most disciplined about tints.
See what was deliveredSend the brief and we will come back with questions, a timeline and a quote. Brand guidelines are part of the Premium package and can be added to any project.
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