Questions people ask before they commit.

Three published prices, on this page rather than behind a form: Basic at $90, Standard at $175, Premium at $295. What changes between them is how many genuinely different directions we design and how much of the wider identity comes with it. The studio, the internal review and the signed copyright transfer are identical on all three.

Because each direction is a separate piece of design work rather than a recolour of the last one. A second or fourth concept means a second or fourth strategic angle, thought through and drawn from nothing. If you already know roughly where you want to land, one direction done properly is often the better buy, which is exactly what the entry tier is for.

No. Revisions are unlimited on every tier and that is inside the published price. There is no per-round charge and no upgrade to buy at the point where you want to try something different.

Not a published one, because those projects vary far too much to price honestly on a page — a two-label run and a fifteen-SKU range are not the same job. Send the brief and a fixed quote comes back before anything starts. Across the 9 services we run, work is quoted per project rather than per hour.

Usually, and not as a loyalty gesture. We already hold your originals and your brand rules, so there is no discovery phase to pay for a second time and no reverse-engineering of files someone else made. It is simply less work, and it is priced as less work.

The first draft lands in 24–36 hours. What happens after that depends almost entirely on how fast feedback comes back. A decisive client is often finished inside a week; a project with four stakeholders and a holiday in the middle takes longer, and no studio can honestly promise otherwise. We agree a real date with you on the call rather than quoting a slogan.

Yes, and it is worth telling us the date in the first message rather than at the end. If it is not achievable at the standard we are willing to hand over, you will hear that before you pay rather than after.

Nothing bad. The project waits, the files stay exactly where they are, and we pick up where you left off. There is no clock that quietly cancels the work or resets your revisions.

There is rarely much left to rush. A first draft inside 24–36 hours is the standard pace here, not an upgrade you buy. If a deadline genuinely requires reordering our week, we will tell you what is realistically possible before you commit to it.

Nothing counts, because nothing is being counted. There is no round budget to spend down, which means you do not have to save feedback up and send it in one careful batch to make it fit. Send one note or ten.

Yes, and it is meant as a feature rather than a limit. If a change will weaken the mark — a colour that disappears on a dark background, detail that vanishes at favicon size, a treatment that will date inside two years — you get the reasoning rather than silent compliance. Then it is still your decision and we make the change.

Often, and it is a common request. Sometimes it does not work, because each direction is built to its own internal logic and the parts are not interchangeable. Where that is the case we will show you why rather than hand over an awkward hybrid and let you discover it later.

They are retired. Nothing designed for you is recycled, resold, entered into anything or shown to another client as a sample. It is the same reason we do not send samples before an order — the work was made for one business and it stays that way.

That the rights in the final design pass to you, named, on completion. It is a signed document rather than a sentence in a package description, so if you are ever asked to prove ownership — by a trademark office, an investor, an acquirer or a lawyer — there is something to put in front of them.

Yes. Owning the rights is what makes an application possible in the first place, and the transfer document is the paperwork that supports it. We do not file trademarks ourselves, so the application is between you and an attorney or your national office.

Send a printer the vector file — AI, EPS or PDF — because it scales to any size without softening and it is what printers ask for by name. On screen, use PNG where you need a transparent background, JPG where you do not, and SVG on a website. Every one of those is in the kit, so nobody downstream has to convert anything or guess.

Yes, and it is one of the practical reasons to use a studio rather than a series of individuals. If the folder is lost in two years, or a new marketing hire needs the originals, they still exist here.

The logo is delivered as outlined vector artwork, so the letterforms are shapes rather than live type and no font licence is attached to using your own logo. If your brand guidelines specify a typeface for headings and body copy elsewhere, that typeface is licensed separately by you — we will tell you which one it is and where it comes from rather than leaving you to find out from a designer two years later.

That is the normal starting point and it is not a problem. Most people can describe what the business does, who buys from it, and two competitors they think got it wrong. That is already enough to begin. The brief is a conversation, not an exam.

More detail produces better first concepts, but there is a point of diminishing returns. The single most useful thing you can include is what you do not want and why. Colours you cannot stand and competitors you think look cheap tell us far more than a list of adjectives every business in your sector would also choose.

Please do. A rough sketch on paper is a legitimate brief, and an existing logo tells us what is worth keeping and what you have outgrown. Neither one locks us into copying it.

No. Video calls are free for the life of the project, as many as it takes. Some clients never use one and some prefer to talk through every round. Both are fine, and neither changes the price.

Our average reply time is about an hour, measured across every project rather than picked as a target. It is an average and not a promise: a message sent overnight will land in the morning our time rather than within the hour.

Say exactly that. Vague feedback is still information — it usually means the direction is wrong rather than the details, which is far more useful than a polite request to nudge the spacing on something you were never going to approve. We will ask questions until the actual problem surfaces.

We do not advertise one as a headline, and we would rather explain why than print a badge. A guarantee is easy to display and awkward to claim, and it tends to stand in for the things that actually protect you: no revision limit, no lock-in to one direction, and a conversation the moment something is not working. If a project ever reaches the point where a refund is genuinely the right answer, that is a discussion with us and not a form.

Three things the cheapest route usually leaves out: a review against your brief before anything reaches you, a signed transfer of the copyright, and a studio that still holds your originals next year. If none of those matter for what you are buying, a cheaper route is a perfectly reasonable choice — we would just rather you made it knowingly than found out afterwards.

It genuinely depends on what you are buying, and there are cases where a freelancer or an agency is the better answer than us. We have written the honest version of that comparison rather than pretending the answer is always this studio.

A fair question, and the honest answer is that a claim on a website proves nothing on its own. What you can do is test it: ask for the working file and look at how the paths are actually constructed, ask why one specific curve is where it is, or ask for a change no generator makes cleanly. Drawn work survives all three. It is also the reason we can keep revising indefinitely — there is a designer who understands the construction rather than a prompt to re-roll.

We do not write your copy, build your site in code, run your advertising or file your trademark. We design 9 things and hand over files that a specialist in any of those can pick up without starting again. Ask us for something outside that and you will get told so rather than quoted for it.