Logo design for US businesses.

Original marks drawn from a real brief, tested at favicon size, and handed over with a written assignment — the document that actually moves ownership when work-for-hire does not apply.

The work-for-hire assumption that costs American businesses their logo.

A great many US business owners believe that because they commissioned and paid for a logo, it is "work made for hire" and they own it. That belief is usually wrong, and it is the single most expensive misunderstanding in this industry.

Under US copyright law, work made for hire covers work by an employee within the scope of their job, or work that falls into a short, specific list of commissioned categories — and even then only with a written agreement saying so. A logo commissioned from an independent contractor generally does not qualify. Ownership stays with the designer until it is assigned in writing.

That is why every Dygram project ends with a signed assignment rather than a handshake. It is included on all three packages, and it is the document your attorney will ask to see before you file anything with the USPTO.

The four US-specific things worth knowing.

Work made for hire
It is narrower than most people assume. Employee work qualifies; a logo from an outside designer generally does not, absent a written agreement fitting one of the statutory categories. The reliable route is a straightforward assignment of copyright, which is what we issue.
Trademarks
The USPTO registers federal marks by class, and federal registration is what gives you rights across state lines. Fees vary by filing option and change periodically — check uspto.gov rather than any figure quoted on a design studio's website, including this one.
State vs federal
Registering an LLC in Delaware or a DBA in your county does not give you trademark rights. Those are business-formation filings. Brand protection is a separate federal process, and it needs the artwork you own.
Working hours
Pakistan runs roughly nine to twelve hours ahead of the US mainland. In practice that means a brief sent from New York in the evening is worked on overnight and waiting in the morning — several US clients treat it as an advantage rather than a friction.

What you receive

Every project hands over the same set.

There is no American-specific version of the deliverables — a logo has to survive the same tests wherever it trades.

Vector sources you can open and edit, raster exports at the sizes people actually need, one-colour and reversed versions, and a signed assignment of copyright naming your company.

Send your brief
  • Primary, secondary and stacked lockups
  • Black, white and one-colour versions
  • Vector source files (AI, EPS, SVG)
  • JPG and PNG at every size
  • Signed copyright transfer document

Pricing

Three packages, billed in USD.

We quote in dollars rather than a fixed local price, because a fixed local price would be wrong the week after it was written.

Basic — $90

A business that needs one good mark and every file to use it, without the extras. 1 concept, unlimited revisions and the copyright assignment.

Standard — $175

Most brands. A real choice of directions, plus what you need to launch on social. 2 concepts, unlimited revisions and the copyright assignment.

Premium — $295

A launch or a rebrand, where everything has to match from day one. 4 concepts, unlimited revisions and the copyright assignment.

Questions

The ones American clients actually ask.

Is a commissioned logo automatically work made for hire?

Usually not. Work made for hire covers employees, or a narrow list of commissioned categories with a written agreement. A logo from an independent studio typically falls outside it, which means copyright stays with the designer until assigned. We issue a signed assignment on every project, on all three packages.

Can I file with the USPTO using what you deliver?

Yes. You receive the vector sources and a signed assignment establishing your ownership, which is what a trademark attorney needs. We do not file on your behalf — that is legal work — but nothing in the handover will hold the filing up.

Does registering my LLC protect my brand name?

No. Business formation and trademark protection are different systems. An LLC filing stops nobody from trading under a similar brand in another state. Only a federal registration does that.

How much does a logo cost in the US?

Ours are $90, $175 and $295 USD depending on the number of concepts and what else is included. The US market runs from about $5 on a marketplace to five figures at a branding agency; we have written a full breakdown of what each band actually buys.

Will the time difference be a problem?

It has not been across 2,604 projects. Because Pakistan is ahead of every US timezone, work briefed at the end of your day is typically in progress overnight. First draft lands in 24–36 hours; average reply is about an hour.

Do you invoice in USD?

Yes, everything is priced and billed in USD, so there is no conversion for US clients at all.

Working from somewhere else

Trading in United States? Send the brief.

Tell us what you are building and we will come back with questions, a timeline and a price. First draft in 24–36 hours.

Start your project