Logo design for Canadian businesses.

Original marks built to hold up in both official languages — including the wordmark problems that only appear once you set the French version next to the English one.

Bilingual is a design constraint, not a translation job.

Most studios treat French as something that happens after the logo is finished. Then the French wording turns out to be twenty to thirty per cent longer than the English, the lockup that looked balanced falls apart, and the fix is a compromise nobody likes.

That expansion is predictable, so it belongs in the brief rather than in the panic afterwards. If your brand will appear in French — and in Quebec, commercial signage and marketing are subject to French-language requirements — the wordmark has to be drawn knowing that from the first sketch. Tagline lockups need a version that breathes at the longer length. Sometimes the right answer is a symbol that carries the brand on its own so the wording can flex underneath it.

We build that in when you tell us it matters. It costs nothing extra; it just has to be known early.

The four Canada-specific things worth knowing.

French expansion
French runs materially longer than English for the same meaning. A tagline lockup that fits in English can break in French. We draw both from the start when bilingual use is in the brief, rather than retrofitting it.
Quebec requirements
Quebec's language legislation places requirements on the use of French in commercial signage and marketing. The practical design consequence is that a French version of your wordmark is not optional there — it is part of the deliverable. Check the current rules with a Quebec advisor; they have been tightened in recent years.
Trademarks
The Canadian Intellectual Property Office registers marks federally. A registered trade mark in Canada is separate from your provincial business registration, and one does not imply the other.
Who owns it
As in the UK, ownership of a commissioned work is not automatic on payment. A written assignment is what puts the copyright in your company's name. We issue one on every project.

What you receive

Every project hands over the same set.

There is no Canadian-specific version of the deliverables — a logo has to survive the same tests wherever it trades.

Vector sources you can open and edit, raster exports at the sizes people actually need, one-colour and reversed versions, and a signed assignment of copyright naming your company.

Send your brief
  • Primary, secondary and stacked lockups
  • Black, white and one-colour versions
  • Vector source files (AI, EPS, SVG)
  • JPG and PNG at every size
  • Signed copyright transfer document

Pricing

Three packages, billed in USD.

We quote in dollars rather than a fixed local price, because a fixed local price would be wrong the week after it was written.

Basic — $90

A business that needs one good mark and every file to use it, without the extras. 1 concept, unlimited revisions and the copyright assignment.

Standard — $175

Most brands. A real choice of directions, plus what you need to launch on social. 2 concepts, unlimited revisions and the copyright assignment.

Premium — $295

A launch or a rebrand, where everything has to match from day one. 4 concepts, unlimited revisions and the copyright assignment.

Questions

The ones Canadian clients actually ask.

Can you produce the logo in both English and French?

Yes, and it is better to say so at the brief stage than after. French wording runs longer than English, so a bilingual wordmark or tagline lockup has to be drawn with that in mind. Retrofitting it after the English version is signed off usually means compromising one of the two.

Do I need a French version for Quebec?

If you trade in Quebec, French-language requirements apply to commercial signage and marketing, so in practice yes. The rules have been tightened in recent years and the detail is a question for a Quebec advisor — but from a design standpoint, plan for the French version to exist from the outset.

Do I own the logo once I have paid?

Once it has been assigned to you in writing. Payment alone does not transfer copyright in a commissioned work. Every Dygram project ends with a signed assignment naming your company, on all three packages.

Is CIPO registration the same as registering my business?

No. Provincial or federal business registration establishes the company. A trade mark registered with the Canadian Intellectual Property Office is what protects the brand. They are separate filings and serve different purposes.

How do I pay from Canada?

Billing is in USD — $90, $175 and $295 — and your card converts at the day's rate. We quote USD rather than a fixed Canadian dollar figure because a fixed one goes stale.

What are the working hours like?

Pakistan is roughly nine to twelve hours ahead of Canadian timezones, so work briefed at the end of your day is usually underway overnight. First draft in 24–36 hours, average reply about an hour.

Working from somewhere else

Trading in Canada? Send the brief.

Tell us what you are building and we will come back with questions, a timeline and a price. First draft in 24–36 hours.

Start your project